Because of the regional economic impact of the tradition, the specific aspects of the following three factors: First, from the jewelry suuppliers to consider, the lack of consumer awareness of product brands, jewellery merely in the commodity market - the primary currency exchange market and the other , from the point of view of jewerlry suppliers, merchants only pay attention to the actual sales growth, the pursuit of purely economic benefits, often ignore the social benefits of jewellery consumption, does not meet the spiritual needs of consumers and the value of self-expression; Third, the jewelry suppliers did not keep up with the pace of the market, enterprises could not establish an information management system, business information flow and so on will not cause the development of enterprises "bottleneck."